4th Blog Post

For my Multimodal Analysis, I chose to delve into the world of retargeting ads for the upcoming presidential election. These are ads that gather information from your cookie cache to see what you have previously looked at. The majority of these ads are attack ads and are very simple, with only a few lines of text so when you scan over a website, you only have to briefly look at it to get the whole message. So now let's get started.

Below are links to the 6 ads that I found when looking for examples of retargeting ads. 3 pro-Romney ads and 3 anti-Romney ads.
Romney Ad #1

Obama Ad #1

Romney Ad #2

Obama Ad#2

Romney Ad #3

Obama Ad #3

Seeing as how the different organizations and who they are backing have different methods of trying to gather votes/support, it will be interesting to analyze it further to see why the majority of ads that I found for Romney are Pro-Romney and the majority of the ads for Obama are Anti-Romney.

3rd Blog Post

When I did all the tutorials I did not see the part about posting the answers to my blog. So this post is just to clarify where my responses went.

8/28/2012

Yes, the things people go looking for on a website is so true. Information is what people go to school websites for, not to check the latest statement by the campus president.

I went to Brigham Young University to see if the XKCD diagram holds true.

Yep, full of campus slideshows including a "catchy original song" by a "talented group of BYU students".
 But it also has the functionality that WSU lacks. Most of the important information that is on the "what people look for on a website" is at the bottom of the page with other options to click if the info is not there.

8/23/2012

Multimedia and multimodal essentially mean the same thing. From reading the text it looks like multimodal is the preferred terminology when dealing with DTC. A video that is accompanied by sound fits the description for both  multimedia and multimodal. Multimodal seems to be the newer "hip" term when dealing with this criteria. For example, when "multimodal" is typed, spell check underlines it and when you right-click to fix it, it offers the word "multimedia" in its place.

To Do answers 

Pg 3

Like any statement released by the White House, it is constructed carefully and cautiously to send the right message. An example is "...whatever assistance is needed as America will stand with Japan...". Instead of saying "as we will stand", "America" is used to give the reader a sense of belonging to something bigger and actually playing a part/

Pg 4

Fig 1.2 is designed with a solid blue background instead of an image which makes the profile look sleeker because there is nothing else to look at except the white bar and the green bar.

Fig 1.3 looks very personalized and calm. It looks like there is the silhouette of a tree on the left-hand side which is nice because its not over-powering. 

To me, Cheryl likes bold and powerful and Arola likes calm and cool. From the small images it looks like both are used professionally. I do not have a twitter profile.

Pg 5

When I clicked on the link I got a 404 not found.

Pg 6

Your eye is drawn to the middle bar which holds the only three images on the page. There is a bar at the top to pick your campus, picture bar in the middle to choose from Learning, Research, or Community, and a bar underneath the pictures which provide you with more options and a pop-down menu.

The homepage serves more as a directory to help you find out what you are looking for.

There is only 1 element to the page, the picture bar, which is in the center so swapping it would not achieve anything.

Pg 7

Giving Thanks to our Troops

Video would not load on Firefox or Chrome.